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Putra, E. et al. 2023. Visual Effect Of Merchandising Store Atmosphere, Price Discount On Impulse Buying Behavior Of Ramayana Malang Customers. OIKONOMIA: Journal of Economics and Management Science. 1, 1 (Feb. 2023), 29–36. DOI:https://doi.org/10.59165/oikonomia.v1i1.13.