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Putra, Edi, Aprilian Rufianto, Try Junanto, and Ai Suminar. 2023. “Visual Effect Of Merchandising Store Atmosphere, Price Discount On Impulse Buying Behavior Of Ramayana Malang Customers”. OIKONOMIA: Journal of Economics and Management Science 1 (1):29-36. https://doi.org/10.59165/oikonomia.v1i1.13.